A study of the business of music as it pertains to music products and the retail industry, with emphasis on product areas, marketing and sales. Throughout the practicum portion, the students will participate in 'hands-on' approaches to a variety of marketing and production situations. Students will be expected to complete a minimum of 45 practicum hours (20 hours must be in the area of retail music in order to attend the NAMM Show in January. Prerequisite: 2nd year music diploma student or consent of the Music Department.