This capstone course develops the conceptual and applied skills associated with analyzing a competitive situation from a general management point of view. It addresses issues affecting the fundamental direction of the firm; considers the formulation and implementation of strategy; focuses on the extent to which different aspects of the firm fit with key environmental forces; and discusses the organization's ability to leverage its unique core competencies. The course views the organization holistically and; as such; goes beyond the mere integration of specific organizational functions. Prerequisites: BUS 303 or MGMT 450; BADM 132; BADM 281; ACCT 104 or ACCT 204; BADM 260 or BUS 310 Corequisite: MGMT 420 Must be a BBA student or have consent of the Donald School of Business.