A study of the business of music as it pertains to music products and the retail industry; with emphasis on product areas; marketing and sales. Throughout the practicum portion; the students will participate in 'hands-on' approaches to a variety of marketing and production situations. Students will be expected to complete a minimum of 45 practicum hours (20 hours must be in the area of retail music in order to attend the NAMM Show in January. Prerequisite: 2nd year music diploma student or consent of the Music Department.